“Zoo Jeans” Is A Company That Lets Big Wild Cats “Design” Jeans By Tearing Holes In The Denim


“Zoo Jeans” is a company that lets Lions, Tigers, and Bears “design” Jeans by tearing holes in the Denim. The finished products are auctioned off to raise money for the Kamine Zoo in Hitachi, Japan.

We’ve already seen the Animal Face Pack, which transformed animals from Tokyo’s famous Ueno Zoo into cosmetics.

Now, how about expanding on this fashion concept?

Designed by tigers and other animals, Zoo Jeans is a line of clothing. Huh? We aren’t exaggerating.

The creators claim that Zoo Jeans are “the only jeans on the planet designed by dangerous animals.”
Denim was wrapped around tyres and rubber balls before being given to the animals to play with.

As the organisers put it, they “roar, gnaw, and claw at their toys!” The materials are carefully reclaimed from the creatures and turned into final jeans by a small factory in Okayama, complete with claws and bite marks.

According to Namae, the idea came from a Tokyo advertising executive who wanted to give back to the zoo where he spent his childhood.

Two pairs of lion-ripped jeans, as well as a tiger-devastated version, are up for auction on the internet, with proceeds going to the zoo and the WWF.

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Bidding on the tiger-torn denim had risen to 121,000 yen ($1,200) as of Monday.

They’ll be on display at the Kamine Zoo until next week, along with a bear-savaged version.


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