Joya Williams was the Global Head of Marketing’s administrative assistant in 2005, and she was entrusted with sensitive emails, internal documents, and yet-to-be-released products. Obviously, she acted in the same way that you would have.
Williams felt she wasn’t being treated fairly and devised a scheme to defraud the company.
William and her partner Edmund Duhaney (an experienced criminal who had recently been released from prison) hired a middleman named Ibrahim Dimson to carry out the entire scheme.
Dimson sent a letter (in an official Coca-Cola envelope) to a Senior Vice President at Pepsi, claiming to be a high-ranking Coca-Cola executive with “extremely confidential” trade secrets.
Two weeks later, they got a call from Jerry, who claimed to be a PepsiCo employee, offering to deliver proof that he had the documents.
In response, 14 pages of Coca-Cola documents were faxed to Jerry, who was instructed to wire the funds to a specific bank account in order to demonstrate that he was a “serious partner.” They were given $5,000 as payment.’
Following that, William stuffed her bag with many confidential documents and passed them on to Dimson one night at the Coca-Cola Headquarters. They fixed the deal for $30k after receiving the documents and $45k after the tests.
Dimson and Jerry met in Atlanta’s Hartsfield-Jackson International Airport in mid-June, and Dimson handed over an Armani Exchange duff bag containing the documents, while I received a Girl Scout cookie box containing cash.
Behind the Scenes:
Jerry was FBI Special Agent Gerald Reichard, according to the twist in the storey. Months earlier, when PepsiCo received the trio’s initial letter, they informed Coca-Cola without hesitation. Coca-Cola hired the FBI to conduct an undercover investigation into this case.
Wire fraud and unlawfully stealing and selling trade secrets were charges against Williams, Dimson, and Duhaney. Duhaney retraced his steps back to where he began. Williams was found guilty after much deliberation.
This incident sends a powerful message to a society that is constantly on the verge of crushing one another. Despite being bitter rivals and organising large-scale campaigns against one another, Pepsi Co proved that “your ethics must stand tall no matter what.”