Janoff explained the first reason for the half-eaten Apple logo in an interview with Creative Bit’s Ivan Raszl. “I included a bite for scale, so people could tell it was an apple rather than a cherry or tomato.”
The second reason, according to Janoff, is that “biting into an apple was kind of iconic.” “It’s something that everyone can do.”
Despite the fact that only a few people believe it, “At the time, the bite appealed to computer geeks because it sounded similar to the word ‘byte,’ a unit of digital information used in computing and telecommunication.” But who knows what the truth is?
Apple isn’t the only tech company that has changed its logo several times over the years. Here are a few more examples to consider.